Corporate Info

Inaugural five-year Strategy

Driving the Economic Competitiveness of Fort McMurray Wood Buffalo.

Inaugural Five-Year Strategy

Focused on driving the economic competitiveness of Fort McMurray Wood Buffalo, the strategy acknowledges the central role collaboration with stakeholders and Rights holders will play in increasing the region’s ability to compete nationally and globally for investment, visitation, talent, entrepreneurship, and innovation.

Download the Strategy


To co-create and activate transformative economic opportunities for Fort McMurray Wood Buffalo.


The world is awakened to the dynamic economic region of Fort McMurray Wood Buffalo.

Truth & Reconciliation

Our Response to TRC's Calls to Action

Call to Action #92 is to corporate Canada. It is a call to all business leaders to act, including our organization. Our response to the call to reconciliation builds on our commitment to amplify the incredible Indigenous entrepreneurial strength, business expertise, and cultures within Fort McMurray Wood Buffalo.

In the spirit of inclusivity and equity, we’ve captured key steps we are taking towards reconciliation under each of the strategic priorities outlined in this strategy. The strategy outlines key economic reconciliation initiatives that we plan to undertake ourselves as an organization, and initiatives that we will undertake in partnership with local Rights holders. Each strategic goal encompasses initiatives that will help us advance reconciliation.


  • Acting Together (Collaboration)
  • Model the Example (Leadership)
  • Own the Outcome (Accountability)
  • Reach Out to Include (Inclusivity)
  • Adapt to Succeed (Adaptability)

Strategic Goals

Goal #1 Grow Local Business & Entrepreneurship

Goal #2 Support Innovation

Goal #3 Attract New Business & Private Investment

Goal #4 Brand & Market Our Region

Goal #5 Pursue Organizational Excellence

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