FMWBEDT Newsletter - June 2025

Three Days Grace? Our Lady Peace?! Get Tickets Today

Get ready for Fort McMurray’s two-day music festival at MacDonald Island Park! Hello Summer will take over SMS Equipment Stadium on July 5 and 6. FMWBEDT has been providing marketing support with an out-of-region digital campaign for Hello Summer in Edmonton and it’s expected to get 750,000 impressions. There are some big, mainstage artists performing at this event and we believe that as Edmonton is the city of festivals, there is a large audience that would be interested in coming up for the weekend to have some fun with FMWB's amazing community and this incredible lineup! Get Tickets

Regional strength in a softer national market

"Sales in May decreased 1.8 percent year over year. May saw a 20 percent increase in new listings, leading to a 6.9 percent decrease in inventory levels year over year. With 459 units in inventory and 109 sales..."

Gain insights on local real estate, hotels, rentals, traffic, and more with our economic dashboard - updated monthly. View Dashboard

"Drive Somewhere New" golf campaign launched in Edmonton

We have an active digital marketing campaign targeting Edmonton promoting a golf stay and play package for FMWB hotels and courses. 8 hotels were happy to offer discounted room rates for visiting golfers. We contacted Fort McMurray Golf Club, Miskanaw Golf Club, Rotary Links Golf, and Vista Ridge Golf Course and each were pleased with an out-of-region campaign attracting more golfers to the region. As part of the campaign, we have created a landing page with hotel and course information. Visit Landing Page

Years in the making; Home Depot breaks ground in Quarry Ridge

"Our first interaction with Home Depot was at ICSC in October 2022. We marketed the region and provided regional data which grew interest, they then conducted their own analysis in Spring 2024 and here we stand today breaking ground..." Read Article

Apply: RFPs Open with Startup YMM and WBRIN

Startup YMM RFP: Startup YMM is seeking a qualified facilitator to deliver the Fall 2025 Business to Consumer (B2C) Program. This program provides small and medium-sized businesses with educational training, one-on-one support, and real-world experience through participation in the Fort McMurray Chamber of Commerce Trade Show. View RFP

Wood Buffalo Regional Innovation Network (WBRIN) RFP: The proponent will work in close collaboration with the WBRIN Manager and stakeholders to ensure the Makerspace is optimized for innovation, community engagement, idea prototyping, and long-term sustainability. Contact wbrin@fmwb.ca for more information.

Keyano: 60 Students for 60 Years

"This recognition is awarded to individuals who represent the Wood Buffalo region through activities such as extracurricular pursuits, volunteer work, military service, or community initiatives and comes in the form of a $1,000 voucher that can be applied to tuition or other eligible expenses such as books..." Read More and Apply

Canada Day Parade on July 1 at 10:30am

The beloved RMWB Canada Day Parade starts at 10:30 a.m. at the corner of Main St. and Franklin Ave. The parade will travel south along Franklin Ave. and finish at the corner of Riedel St. and Clearwater Drive.

For everyone’s safety, remember to enjoy the parade from the sidewalk and stay behind the barricades at all times. Follow the direction of officials and volunteers and avoid crossing the street once the road is closed.
Learn more

Providing marketing development for FMWB entrepreneurs

Social media is the lowest barrier to entry/highest ROI marketing channel for entrepreneurs. Its oftentimes the first marketing channel they market on, yet many are unsure how to approach it strategically and end up sinking a lot of time into posting without results. This virtual session taught tangible strategies that were easy to understand and execute. Many of the virtual attendees happily requested another session and we look forward to doing another one! Sign-up for the Startup YMM weekly newsletter for more workshops. Sign-up for Newsletter