Business Investment & Attraction

New Place Branding Will Increase Focus on Retail Attraction

A new place brand for Fort McMurray and the Wood Buffalo Region will give Canadians a better understanding of the value of this region.


In addition to the far-reaching economic benefits of the oil sands, Canadians need to see that there are resilient, creative people who have built a strong community for themselves and for their families here. These are some of WBED’s goals for launching a brand that broadens the focus to the overall “place,” a brand that can tell the true story about the region to new retailers, new businesses, new visitors and new talent.